HIO Pink Primer - Breast Cancer Awareness

For over 30 years Bumble and bumble and ELC have honoured Breast Cancer Awareness Month by launching The Campaign in support of the breast cancer community. On October 13th we encourage you to join us in spreading awareness in this campaign by using #TimeToEndBreastCancer. With every purchase of the Pink-Ribbon HIO primer Bumble is donating 50% of funds to the Breast Cancer Research Foundation!

About the product

  • Our primer instantly reduces frizz by 50% all day (even in humidity). Use on damp or dry hair, comb through and style!

  • It helps to style with ease, soften, detangle, de-frizz, tames flyaways, protects against breakage, heat styling AND uv damage! It even protects color from fading for up to 16 washes!

  • 55% reduction in frizz instantly

  • Provides frizz reduction even in extreme humidity

  • 51% reduction in frizz at the 8-hour time point

Suggested use - On day 1 apply to damp hair, comb through and style as usual. On day 2 apply to dry hair to restyle!

jessica Salema